A Helpful Guide to
Real Estate Lead Generation

Part of the Professional Real Estate Agent Handbook Series

There are a lot ways in acquiring leads especially in real estate. One effective way is through the help of your friends! Your friends are the best persons you can rely on. It is better if you have a wide circle of friends. Did you know that your friends could do a major role in generating real estate leads? Here are a few tips on how you can do that:

1. Referral is the best way in acquiring your leads. You may seek the help of your friends and ask them if they know someone who is considering on getting a real estate and might in need of a real estate agent. You may also be able to gather information from them about the people who are planning to sell or purchase a house.

2. You may also ask them to advertise you directly or indirectly. They may be able to refer you to their friends and relatives. You may be able to get their contact information and save them for future reference. Everything is a chain reaction. The friends of your friends will be able to refer you to their friends and that will help you gather more prospects for your lead.

3. Why search so far? Your friends can be you clients after all! They may be considering getting a house and you will be their choice of agent. You can then offer them your services. Who else can they trust but you? They will be able to get the information first-hand and they know they can rely on anything that you will suggest to them.

4. You can make use of your friends in giving you suggestions and constructive criticisms. You can ask for their opinion regarding a prospect or you may ask for their feedback on the advertisements and posters that you want to release. They may also give you an assessment on which strategies they found effective in you. You can also ask them of the things you are working well at and the areas where you need to improve on.

5. Your friends can do a lot of help in marketing your business. They can help you out in spreading out flyers, posters and even your calling cards. They may not be good in real estate business but they may be able to help you out in setting up your website on the Internet for marketing purposes.