How to Find Real Estate Leads
Through Private Radio Transmitter

Part of the Professional Real Estate Agent Handbook Series

Leads can be very hard to find, although there isn’t exactly a shortage on home buyers and sellers, most of the time these buyers choose the more flashy realtors. And with the advent of technology and other techniques to hoard leads, most of the leads go to a select few realtors who know the tricks of the trade.

One of the effective tricks these days that makes use of modern technology are private radio transmitters that are installed inside the houses to be sold. This technology has come to be called “talking houses”, and it makes use of a private radio transmitter that broadcasts a short recording talking about a few of the features of the house. The best part is, these transmitters can be bought over the counter at your local computer or radio store.

The recording gives interested people the chance to sort of preview the home before even calling you, and if they’re interested enough, they’ll be able to contact you, provided of course that you recorded your contact details along with the recording for the house.

Technology has indeed helped, but what really sells these houses is what you input into the transmitter. Most transmitters have built-in memories that record a few voice minutes and simply repeat it over and over.

For the precious few minutes that your clients will spend in front of the house tuned into your frequency, you’ll need to have said enough to make them interested, yet kept some to make them call you.

The marketing all boils down to you, if you simply put every single detail into the recording, the buyers won’t have a reason to call you, and you won’t get customers unless they really already intend to buy it. You’d want to be able to convince leads to buy the house. If they already know all the details then you won’t have your chance to convince them.

Give out a few of the benefits, not the features, so that they’ll see the best in the house. Give them a reason, a desire to buy the house. But don’t enlist all the benefits, keep some for yourself so they’ll have to call you. If you enlist all the benefits, be vague with some, so then they’ll be compelled to call you and be convinced by you. After that, you won’t have to do much, and you’ve already got your lead.