How to Find Real Estate Leads
Through Press Releases

Part of the Professional Real Estate Agent Handbook Series

A Press release can be a good driving force to get you those quality leads that you’ve been looking for. Press release optimization, along with search engine optimization can make your prospective clients find your website easier. Millions of visitors from all over the world visit search engine sites like Google and Yahoo, and you’d want these millions to see your site and become one of your clients.

Using press releases, you can reach your market, and show a formal tone as well. Press releases are formed using emotional words, and this shows a certain formality as well as an emotionality with your image, unlike the normal ad or article that simply describes the properties and features of you firm or the realty. Essentially it’ll be easier to reach the heart of potential leads if you use a press release.

However this feature of a press release also poses a certain disadvantage, it makes the text hard to optimize for search engines. The words used aren’t necessarily at the same level as the algorithmic categorization used on regular documents.

So how do you optimize your press release? Well the language you use must be interesting enough for the readers as well as the machine. The machine uses different equations to determine the topic and categorization of your release.
You can use tracking programs to track the visitors of your press release, where they came from, etc.

Press release optimization can be done professionally, or if you’re confident enough, you can do it yourself; however, there isn’t a guarantee that it would be effective.

Sow what do you get from using press releases? Well, the leads you’ll find will most likely be interested in finding a house or selling a house in the first place. So what you’d want to do is create a press release that is interesting as well as eye catching for them. And as said earlier, press releases are emotionally/poetically written, making it easier to instill that desire in people to read, accept and finally call you.

Press releases are published on different sites on the web like Google News and Yahoo news, both of which serve millions of viewers everyday. A press release makes use of this feature, and gives you the exposure you need. Most press releases, if optimized properly, can get up to 90,000 hits a day, much like the pay per click advertisements.