How to Find Real Estate Leads
Through Newsletters

Part of the Professional Real Estate Agent Handbook Series

Real estate leads make the realtor. Without leads, there is no business, no transaction and best of all no commission. The greatest question that realtors ask is where to find a lead? That question has no definite answer, as each answer opens up to longer, more complicated explanations.

However, one such answer is to use newsletters. Newsletters are periodic publications that are sent only to people who choose to subscribe to it, kind of like a magazine, except it is more compact and it is free. Newsletters started as small leaflets mailed to people on a regular basis using “snail mail,” but with today’s technology, distributing a newsletter is cheap, fast and easy.

Using newsletters to generate leads has been effective for some while a flop for others, and there is just no other way to find out if it’ll be a success unless you try. Nevertheless, losses when using a newsletter aren't as big as when you use other methods.

One of its greatest advantages is its simplicity, all you have to do is have a mailing list and create a newsletter on your home computer. You can change the design easily, input your articles easily and even create effects, with no extreme effort on your part. It’s fast and you’ll get replies fast as well.

A good advantage of using a newsletter is it’s viral. People tend to share good information with friends, and if your newsletter is informative and innovative enough, you can convince people to sort of advertise for you, and that in itself is priceless.

Newsletters will take you a long way in terms of reaching people, and it doesn’t take too much resource to produce one. One of the best resources that you could save on is time; time is a very valuable resource and you’ll use less of it while gaining the same amount of leads.

Basically, a newsletter harvests people that are already interested in what you have to say, you won’t have to go around convincing them to buy or sell since they already have the idea; all you need to do is a little encouragement. So when you do write a newsletter, don’t make it into a sales rap or an advertisement.

Use articles that are informative and interesting. It doesn’t have to promote you or what you do, because when people sign up for newsletters, they want articles, not sales talk. Make sure to put your name and contact details in every newsletter, together with educational articles and pictures so that when a particular person has a question, he’ll easily reach you as soon as possible.