The Problem With Style
Tucson Dating & Marriage Advice Circa 1950

Unlike men, women do not wear out clothes. They throw them away while still quite sturdy because they are "out of style." The woman who believes she is out of style feels the same way a man feels without his trousers. This is purely a mental problem. Help your wife to face it. She will be better adjusted, and your savings will be encouraging.

Avoid High Style

Very high style changes every month, with each new edition of the fashion magazines. Gentle humor is your best defense against it. This requires little thought since the very latest thing will have one or more bulges, lumps, flares, or other trick departures from the normal lines of the female figure. Wait until your wife spots a walking exhibit of haute couture.
"There, Davie, that's just what I want, the—"
"I see."
(Look at a different woman.)
"Isn't it beautiful?"
"I do like it, Phoeb. Clean, simple. Doesn't do her any harm, though, being next to that clown get-up. Look at the green job with the bulges!"
"David, I mean the green one!"
"Oh, really?"
Delay, If You Can

The cheerful delay is also effective against high style. Put off the purchase a month or so and you can be sure she won't want it any more.
"Please, Davie, please?"
"Yes, indeed, Phoeb, you must have it. The latest and best is none too good for my Phoebe!"
"Thanks, David."
"In fact, ill go with you when you try it on, okay?"
"Tomorrow?"
"Fine. Oh, can't make it tomorrow. Let's try for early next week." '
(Keep this up for just a few weeks, then remark.)
"Oh, Phoeb, Joe's wife dropped into the office today. Had on one of those off-the-hip-bone jobs we were going to get you."
(NOTE: "We were.")
"Oh, those. She can have it, Davie. Didn't catch on at all."

Use Flattery

Since most high styling is designed for wealthy but shapeless women, it is calculated to obscure the figure lather than reveal it. This will give you an excellent excuse to flatter your wife and to reduce spending, all at once.
"Don't you think it's stunning, Davie?"
"Well, ingenious anyway, Phoeb. Damn clever way to hide those fat hips. Mighty glad my purty streamlined little gal doesn't need cheaters like that! Takes a figure like yours, Phoeb, to wear a little black dress!" (The man who establishes early the principle of the Little Black Dress can save himself the price of a sport car in the course of any marriage, even a short one.)

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